Teardown [ROAST] Basecamp's landing page teardown: 12 techniques they use to increase conversion In my new series of landing page reviews, I am using image hotspots to point out and explain the main ideas and concepts that have been employed.
![[ROAST] Basecamp's landing page teardown: 12 techniques they use to increase conversion](/content/images/size/w600/2021/06/basecamp.png)