Landing page marketing: a checklist of 25 ideas

Oliver Meakings -

Once you've built your landing page you'll want to market it. Key to marketing is identifying channels that are likely to work. To do, test lots of small landing page marketing ideas, report their performance, and continue the ones that appear to work.

Here's 25 ideas to get you started:

Community

  • Share on Indie Hackers
  • Share on relevant subreddits
  • Share as a Medium blog post
  • Share in relevant LinkedIn groups
  • Share in relevant Facebook groups
  • Share in relevant Slack channels
  • Remember! Share where your buyers are not just where other tech people hang out
  • Sponsor a relevant indie brand your buyer follows

Check it out! A directory of 100 ideas for your 100 first users with step-by-step instructions.

Paid campaigns

  • Run a test campaign on Facebook
  • Run a test campaign on Quora
  • Run a test campaign on LinkedIn
  • Run a test campaign on Bing. Yes, really
  • Run a test campaign on Reddit
  • Run a test campaign on Google Ads
  • Run a test email campaign on Paved.com

Influencers

  • Reach out to a YouTube in your niche
  • Reach out to a podcaster in your niche
  • Use Sparktoro to identify influencers
  • Reach out to newsletter owners
  • Reach out to the blogs and websites your buyer reads
  • Reach out to the publications your buyer reads

Events

  • Find real world events attended by your buyer
  • Find online events attended by your buyer
  • Offer to speak at these events and promote your landing page

Directory / ranking sites

  • Add your landing page to Betalist
  • Add your startup and page to Angel List
  • Add your startup to SaaS review websites
  • Share on Hacker News
  • Share on Product Hunt

Organisations

  • Reach out to organisations your buyer is a member of
  • Speak to the institutions your buyer is connected to

Word of mouth and referral

  • Email to your existing network
  • Add it to your email signature
  • Link to it wherever you have an audience - your blog, profiles
  • Create a wait list. Allow people who share to jump the queue
  • Leave comments on blogs with great replies that also mention your landing page

Social

  • Share on your existing social channels
  • Ask influential channel owners to share
  • Add it to your social bios

Outbound

  • Call your potential buyer
  • Email your potential buyer
  • DM your potential buyer

Content

  • Create an amazing resource for your buyer, and include a link to your landing page
  • A Twitter thread
  • A YouTube video
  • A long-form reply
  • A listical
  • A quiz
  • An influencer interview
  • A case study
  • A teardown