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A collection of 2 posts

Top 11 key metrics to track on Google Analytics 4
Google Analytics

Top 11 key metrics to track on Google Analytics 4

Google Analytics is a mess of metrics, dimensions, goals... How can you make sense of it? With the top 11 metrics to track and analyze!

  • Oliver Meakings
Oliver Meakings Apr 21, 2021 • 7 min read
5 landing page metrics you should be measuring in Google Analytics (and how to)
Metrics

5 landing page metrics you should be measuring in Google Analytics (and how to)

How do you know your landing page is working? Gut instinct and the occasional conversion might be okay in Week One, but when scaling your marketing acquisition we need clear quantitive indicators. Here's 5 essential landing page metrics every founder should be measuring. Whether it's a SaaS, ecommerce or B2B

  • Oliver Meakings
Oliver Meakings Mar 1, 2021 • 2 min read
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