Basecamp's landing page teardown: 12 techniques they use to increase conversion In my new series of landing page reviews, I am using image hotspots to point out and explain the main ideas and concepts that have been employed.
Trending on the Hacker News homepage: 40,000 visits and £10,000 in revenue in 48 hours On May 13th a Roast My Landing Page blog post trended on Hacker News. The post, what I learnt roasting 200 landing pages in 12 months, remained on the Hacker
Landing page re-write: Nomad Cooks before and after In this 10-minute video I outline each change I made to the landing page copy, and discuss the logic or process that underpinned each decision.
Copywriting Want to convert visitors into customers? Try agitating them Agitating your landing page visitor sounds like a really stupid thing to do, but it's a proven persuasion technique.
What I learnt roasting 200 landing pages in 12 months 🍗 👀 200 roasts, £70,000 in revenue and 642 cans of Diet Coke later.
Case studies 3 examples of landing page case studies that inspire trust A case study should inspire trust that you're the right provider for a specific job. These 3 landing page examples do just that...
Landing Page Roast [ROAST] Basecamp's SaaS landing page shows how to agitate your visitor Basecamp's landing page agitates the visitor to drive conversion. By painting a vivid and emotional picture of life on your team with and without Basecamp they're able to turn more visitors into customers. Find out how they do it.
Google Analytics Top 11 key metrics to track on Google Analytics 4 Google Analytics is a mess of metrics, dimensions, goals... How can you make sense of it? With the top 11 metrics to track and analyze!
Landing page marketing: a checklist of 25 ideas Once you've built your landing page you'll want to market it. Your options are endless, but here's 5 places to start with step-by-step instructions.
Landing page optimisation: increase conversion through reviewing and testing your LP All good founders know your landing page building and strategy are an ongoing marketing experiment. Here's how you can ensure you don't miss anything.
High converting landing pages: 8 annotated examples 8 examples of high-converting SaaS landing pages annotated with the unique things they are doing to increase conversion.
Copywriting Here are 14 B2B copywriting examples you should learn from Gathering inspiration for your copywriting projects can be tough. Here are 14 examples of great B2B copywriting you can learn from.
Facebook Ads Link clicks vs landing page views: which is better? [Facebook Ads] Can't figure out whether to choose between link clicks or landing page views for an FB Ads traffic campaign? Here's the answer.
Landing Page Roast [ROAST] Divjoy's beautiful one-page website Divjoy has a beautiful one-page website. But how would I improve it?
SAAS landing page SaaS landing pages: the ultimate plain-English guide to high conversion A plain English, bullshit-free guide detailing how to plan, design, execute, measure and refine your SaaS's landing page.
CRO Record visitors on your website - 5 tools to use Warning! This post discusses a highly-addictive marketing technique.
Metrics 5 landing page metrics you should be measuring in Google Analytics (and how to) How do you know your landing page is working? Gut instinct and the occasional conversion might be okay in Week One, but when scaling your marketing acquisition we need clear
5 critical questions to ask yourself *before* building your startup's landing page My list of five simple but critical questions will help you understand the key messages you need to communicate through your landing page words and experience.
Conversion 4 (free!) tools you need to improve your startup's landing page conversion In the life of a founder, there is no more frustrating feeling that watching people visit your landing page, and the leaving without completing the action you so desperately want.
Landing Page Roast [ROAST] LiveChat's high-converting landing page Highlighting great landing pages to inspire your own work.
Landing Page Roast [ROAST] Watch me video roast the Memberstack landing page The Memberstack landing page powerfully and uniquely captures 'show don't tell', strong, visual social proof, a clear product walk through, and consistent CTAs.
Landing page elements Testimonial examples from leading SaaS pages: Hotjar, Whereby, Podia, Unbounce and Memberstack Turn more visitors into customers using social proof. Social proof increases your visitors' desire to convert on your landing page - so it's a critical part your landing page anatomy.
What landing page conversion rate should your SaaS website actually be aiming for — and how do you get there? If you run a Software-as-a-Service business, you’ll know it’s a bit of a numbers game. Whether it’s daily active users, customer lifetime value, or that all-important conversion
Conversion The anatomy of a high-converting landing page The 5 critical elements a landing page needs, and nothing else. View the anatomy of a high-converting landing page.
Tools Landing page optimisation tools and platforms I love [v1] My marketing tool stack: the tools and platforms I love.
![[ROAST] Basecamp's SaaS landing page shows how to agitate your visitor](/content/images/size/w600/2021/04/basecamp-landing-page.png)
![Link clicks vs landing page views: which is better? [Facebook Ads]](/content/images/size/w600/2021/04/link-clics-vs-landing-page-views-on-facebook-ads.jpg)
![[ROAST] Divjoy's beautiful one-page website](/content/images/size/w600/2021/03/divjoy-landing-page-conversion.png)
![[ROAST] LiveChat's high-converting landing page](/content/images/size/w600/2020/10/livechat.png)
![[ROAST] Watch me video roast the Memberstack landing page](/content/images/size/w600/2020/09/memberstack-landing-page.png)
![Landing page optimisation tools and platforms I love [v1]](/content/images/size/w600/2020/09/landing-page-marketing-tool-stack.png)
