Oliver Meakings - Roast My Landing Page Blog 🍗

Get more demo requests! Use these 5 request-a-demo page examples for inspiration

Want to turn more visitors into customers? Then you're going to need to secure more leads on demo calls. Here's how, explained with 5 annotated examples. When a visitor views your 'request a demo' page they are showing buying intent. They are visiting to explore the option of reaching out

Resources

Landing page conversion calculator

Use this landing page conversion calculator to discover how many visitors your landing page will turn into paying customers. What is your sign up flow? Things to note: visitors excludes current users who are logging in. (function() { function async_load(){ var s = document.createElement("script"); s.type = "text/javascript"; s.

Landing page conversion rates: the ultimate guide

When reviewing the performance of your SaaS landing page it's difficult to know how it is performing. Landing page conversion rates vary wildly by industry, customer persona, and conversion event - how do you know if you're doing well, or if you need to prioritise landing page changes? Let's discuss

7 new conversion rate tips for your SaaS landing page [2022]

Get your landing page right and you can convert more first-time visitors into customers. Here’s 7 new tested techniques to get more leads from your SaaS landing page. 1. Embed your sign up formA new landing page trend is to embed your sign up form directly into it. This

Checklist

Landing page checklist

Publishing a new landing page or making changes to your current one? Make sure you review every point on this visual landing page checklist to ensure the best chance of success.

CRO

How to hire a conversion rate optimisation consultant

Hiring a new professional figure is always a tricky ordeal. Here's to hire a conversion rate optimization consultant effectively.

Video

7 video landing page examples that turn visitors into leads

Video is a powerhouse of internet experiences; it tells a story quickly and drives landing page conversions. Here are 7 examples of that.

Conversion Rate Optimisation

9 interesting ways to optimise your mobile conversion rate

Conversion optimisation on mobile is slightly different than on desktop. Here are 9 ways to increase your conversion rate on mobile.

Testmonials

Website testimonials: 3 places where you should put them

It's hard to know exactly where to put a product testimonial on your website. These are the 3 places you absolutely cannot miss...

Landing page testimonials

Landing page testimonials: everything you need to know

How do you collect, design and implement effective testimonials? And what other critical things do you need to consider when working on them?

B2B

5 best practices to design B2B landing pages that convert

The B2B space is full of generic landing pages offering "solutions" to the most generic audiences. Here are 5 best practices to avoid that.

Basecamp's landing page teardown: 12 techniques they use to increase conversion

In my new series of landing page reviews, I am using image hotspots to point out and explain the main ideas and concepts that have been employed.

Trending on the Hacker News homepage: 40,000 visits and £10,000 in revenue in 48 hours

On May 13th a Roast My Landing Page blog post trended on Hacker News. The post, what I learnt roasting 200 landing pages in 12 months, remained on the Hacker News homepage for over 24 hours, generating 684 points and over 230 comments. Here's what that meant for Roast My

Landing page re-write: Nomad Cooks before and after

In this 10-minute video I outline each change I made to the landing page copy, and discuss the logic or process that underpinned each decision.

Copywriting

Want to convert visitors into customers? Try agitating them

Agitating your landing page visitor sounds like a really stupid thing to do, but it's a proven persuasion technique.

What I learnt roasting 200 landing pages in 12 months 🍗 👀

200 roasts, £70,000 in revenue and 642 cans of Diet Coke later.

Case studies

3 examples of landing page case studies that inspire trust

A case study should inspire trust that you're the right provider for a specific job. These 3 landing page examples do just that...

Landing Page Roast

[ROAST] Basecamp's SaaS landing page shows how to agitate your visitor

Basecamp's landing page agitates the visitor to drive conversion. By painting a vivid and emotional picture of life on your team with and without Basecamp they're able to turn more visitors into customers. Find out how they do it.

Google Analytics

Top 11 key metrics to track on Google Analytics 4

Google Analytics is a mess of metrics, dimensions, goals... How can you make sense of it? With the top 11 metrics to track and analyze!

Landing page marketing: a checklist of 25 ideas

Once you've built your landing page you'll want to market it. Your options are endless, but here's 25 places to start.

Landing page optimisation: increase conversion through reviewing and testing your LP

All good founders know your landing page building and strategy are an ongoing marketing experiment. Here's how you can ensure you don't miss anything.