Oliver Meakings - Roast My Landing Page Blog 🍗

7 new techniques to generate more sign ups on your SaaS landing page

Get your landing page right and you can convert more first-time visitors into customers. Here’s 7 new tested techniques to get more leads from your SaaS landing page. 1. Embed your sign up formA new landing page trend is to embed your sign

Landing page testimonials

Landing page testimonials: everything you need to know

How do you collect, design and implement effective testimonials? And what other critical things do you need to consider when working on them?

B2B

5 Best Practices To Design B2B Landing Pages That Convert

The B2B space is full of generic landing pages offering "solutions" to the most generic audiences. Here are 5 best practices to avoid that.

Basecamp's landing page teardown: 12 techniques they use to increase conversion

In my new series of landing page reviews, I am using image hotspots to point out and explain the main ideas and concepts that have been employed.

Trending on the Hacker News homepage: 40,000 visits and £10,000 in revenue in 48 hours

On May 13th a Roast My Landing Page blog post trended on Hacker News. The post, what I learnt roasting 200 landing pages in 12 months, remained on the Hacker

Landing page re-write: Nomad Cooks before and after

In this 10-minute video I outline each change I made to the landing page copy, and discuss the logic or process that underpinned each decision.

Copywriting

Want to convert visitors into customers? Try agitating them

Agitating your landing page visitor sounds like a really stupid thing to do, but it's a proven persuasion technique.

What I learnt roasting 200 landing pages in 12 months 🍗 👀

200 roasts, £70,000 in revenue and 642 cans of Diet Coke later.

Case studies

3 examples of landing page case studies that inspire trust

A case study should inspire trust that you're the right provider for a specific job. These 3 landing page examples do just that...

Landing Page Roast

[ROAST] Basecamp's SaaS landing page shows how to agitate your visitor

Basecamp's landing page agitates the visitor to drive conversion. By painting a vivid and emotional picture of life on your team with and without Basecamp they're able to turn more visitors into customers. Find out how they do it.

Google Analytics

Top 11 key metrics to track on Google Analytics 4

Google Analytics is a mess of metrics, dimensions, goals... How can you make sense of it? With the top 11 metrics to track and analyze!

Landing page marketing: a checklist of 25 ideas

Once you've built your landing page you'll want to market it. Your options are endless, but here's 5 places to start with step-by-step instructions.

Landing page optimisation: increase conversion through reviewing and testing your LP

All good founders know your landing page building and strategy are an ongoing marketing experiment. Here's how you can ensure you don't miss anything.

High converting landing pages: 8 annotated examples

8 examples of high-converting SaaS landing pages annotated with the unique things they are doing to increase conversion.

Copywriting

Here are 14 B2B copywriting examples you should learn from

Gathering inspiration for your copywriting projects can be tough. Here are 14 examples of great B2B copywriting you can learn from.

Facebook Ads

Link clicks vs landing page views: which is better? [Facebook Ads]

Can't figure out whether to choose between link clicks or landing page views for an FB Ads traffic campaign? Here's the answer.

Landing Page Roast

[ROAST] Divjoy's beautiful one-page website

Divjoy has a beautiful one-page website. But how would I improve it?

SAAS landing page

SaaS landing pages: the ultimate plain-English guide to high conversion

A plain English, bullshit-free guide detailing how to plan, design, execute, measure and refine your SaaS's landing page.

CRO

Record visitors on your website - 5 tools to use

Warning! This post discusses a highly-addictive marketing technique.

Metrics

5 landing page metrics you should be measuring in Google Analytics (and how to)

How do you know your landing page is working? Gut instinct and the occasional conversion might be okay in Week One, but when scaling your marketing acquisition we need clear

5 critical questions to ask yourself before building your startup's landing page

My list of five simple but critical questions will help you understand the key messages you need to communicate through your landing page words and experience.

Conversion

4 (free!) tools you need to improve your startup's landing page conversion

In the life of a founder, there is no more frustrating feeling that watching people visit your landing page, and the leaving without completing the action you so desperately want.

Landing Page Roast

[ROAST] LiveChat's high-converting landing page

Highlighting great landing pages to inspire your own work.

Landing Page Roast

[ROAST] Watch me video roast the Memberstack landing page

The Memberstack landing page powerfully and uniquely captures 'show don't tell', strong, visual social proof, a clear product walk through, and consistent CTAs.

Landing page elements

Testimonial examples from leading SaaS pages: Hotjar, Whereby, Podia, Unbounce and Memberstack

Turn more visitors into customers using social proof. Social proof increases your visitors' desire to convert on your landing page - so it's a critical part your landing page anatomy.

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