[ROAST] Basecamp's landing page teardown: 12 techniques they use to increase conversion
In my new series of landing page reviews, I am using image hotspots to point out and explain the main ideas and concepts that have been employed.
![[ROAST] Basecamp's landing page teardown: 12 techniques they use to increase conversion](/content/images/size/w2000/2021/06/basecamp.png)
In my new series of landing page reviews, I'm using image annotations to point out and explain the main ideas and concepts on leading landing pages.
I'm Olly and I help founders turn more visitors into customers with a roast. This is a new post type on my blog. I'd love you to let me know if you found it useful, just leave a comment below.
- Landing page: Basecamp
- Type: SaaS project management
- Product: All-in-one toolkit for working remotely
- Reviewed: July 2022
- Core conversion techniques: before and after, annotated product images
- Visit Basecamp's landing page
