[ROAST] Basecamp's landing page teardown: 12 techniques they use to increase conversion

In my new series of landing page reviews, I am using image hotspots to point out and explain the main ideas and concepts that have been employed.

[ROAST] Basecamp's landing page teardown: 12 techniques they use to increase conversion

In my new series of landing page reviews, I'm using image annotations to point out and explain the main ideas and concepts on leading landing pages.

I'm Olly and I help founders turn more visitors into customers with a roast. This is a new post type on my blog. I'd love you to let me know if you found it useful, just leave a comment below.

  • Landing page: Basecamp
  • Type: SaaS project management
  • Product: All-in-one toolkit for working remotely
  • Reviewed: July 2022
  • Core conversion techniques: before and after, annotated product images
  • Visit Basecamp's landing page

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