Basecamp's landing page teardown: 12 techniques they use to increase conversion

In my new series of landing page reviews, I am using image hotspots to point out and explain the main ideas and concepts that have been employed.

Basecamp's landing page teardown: 12 techniques they use to increase conversion

In my new series of landing page reviews, I'm using image hotspots to point out and explain the main ideas and concepts that have been employed.

Click on the exclamation marks for my insights into the ideas on the Basecamp landing page.

I'm Olly and I help founders turn more visitors into customers. This is a new post type on my blog and I'd love you to let me know if you found it useful on Twitter.

  • Landing page: Basecamp
  • Product: All-in-one toolkit for working remotely (project management SaaS)
  • Reviewed: June 2021
  • Core conversion techniques: before and after, annotated images
  • Visit landing page

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