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Landing Page Roast

[ROAST] Email Octopus's 50,000 customer landing page

Oliver Meakings

Jul 29, 2022 • 1 min read

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I’ve roasted 850 landing pages in 2.5 years. Here are the 15 most common mistakes (and how to fix them)

Mistake 1: No pain Explanation: The visitor does have the problem you solve. But doesn’t feel the pain acutely and leaves Fix it: Use the pain-agitate-solution framework to evoke the pain and drive conversion Example: Mistake 2: Objections not addressed Explanation: The visitor has objections and doubts but they’

Oliver Meakings Jul 16, 2023 • 2 min read

Why is my landing page not converting? 8 things to check first

You want to know why your landing page isn't converting. The answers should be obvious, but you're struggling to make changes and life sign ups. Let's run though a few things you need to consider, including a couple you might have missed. It is.

Oliver Meakings Feb 22, 2023 • 1 min read

Social proof - the ultimate guide for SaaS

A guide to social proof for your SaaS business

Oliver Meakings Feb 22, 2023 • 5 min read

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