Built a sexy new feature? 🕺🏻 Yeah you're going to need to announce that
If you're following product led growth, you need to ensure your new features are announced fully. Don't fall into the trap of constantly pushing new features ❌ Give them time to breathe, set out the benefits and announce them to your customers and leads.
And make sure you update your documentation, landing pages, and onboarding flows. Here's loads more ideas for announcing new product features. Save it if you find it useful and read on for a deep-dive.
Email your customers
Send your customers a one-off email broadcast announcing the new feature. Use a short video to show it in action, and re-state the benefits. If it's not a critical feature launch, include it into your standard weekly or monthly email under 'product news'.
Share in your chatbot
Most chatbots allow you to trigger a message. Trigger a message to load on the new feature page, or just send a global message to all users of your product.