The anatomy of a high-converting landing page

The 5 critical elements a landing page needs, and nothing else. View the anatomy of a high-converting landing page.

The anatomy of a high-converting landing page

Want to understand the landing page anatomy? Even a small increase in your landing page conversion can generate ยฃ1000s more revenue for your business each year. But most founders struggle with the basics of landing page best practice.

My simple visual guide below explains the 6 key elements every landing page needs to perform: the anatomy of a high-converting landing page. I introduce the section, the elements it's made of, and why you need it.

Almost every landing page should start with these key elements to guarantee you have the basics covered. Only add more elements if you believe it will support your key call to action (CTA).

Graphic: the anatomy of a high-converting landing page

Other sections of a high-converting landing page

Deconstruction of the Popwork landing page anatomy

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