Even a small increase in your landing page's conversion can generate £1000s more revenue for your business each year.

But most founders struggle with the basics of landing page best practice.

My simple visual guide below explains the 5 elements every landing page needs to perform: the anatomy of a high-converting landing page.

Almost every landing page should start with these key elements to guarantee you have the basics covered.

Only add more elements if you believe it will support your key call to action (CTA).

Graphic: the anatomy of a high-converting landing page

• When building your landing page, ensure you avoid these conversion killers.
• Testimonials are great for social proof. Here's a testimonial teardown.
• A great image can increase landing page conversion. Read: landing page images.