Basecamp's landing page agitates the visitor to drive conversion. By painting a vivid and emotional picture of life on your team with and without Basecamp they're able to turn more visitors into customers. Find out how they do it.
Note! This roast is based on best practice and my first impressions as landing page conversion expert. They are talking points and experiment ideas, rather than guaranteed improvements.
Watch my video review of Basecamp's landing page.
As you can see there is a lot that is well-executed and considered on the Basecamp landing page: including agitating visitors, usage of testimonials, and annotated product shots.
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You can watch more video reviews of high-converting landing pages.