Here's a quick roast of (another) landing page that I think totally nails best practice. Use it to inspire your own landing page format and experimentation.
LiveChat's key landing page focuses on their USPs, has a unique sign-up flow, and powerfully uses animation and illustration to relay more complex product ideas
Make sure you subscribe for more landing page roasts (the good and the bad) every week. The form is below.
Watch my video review of LiveChat's landing page.
You can watch more video reviews of high-converting landing pages.